May 2008
Monthly Archive
Education29 May 2008 12:22 pm
Researching Your College Choices
Choosing a college is a decision that that takes time and plenty of thought. This is because the quality of education one chooses can very much determine how far they will go in life. It is important that the college offer a well-rounded curriculum in the subject one chooses to study. It is also important that the curriculum is put together by professionals and accredited by the proper agencies. Another aspect to consider is the experience of staff and instructors. Though testimonials are helpful when it comes to college choices, it is a good idea to get firsthand opinions from those who have graduated from the program.
Creating a list and narrowing it down to those that most closely fit one’s criteria is the next step. Along with curriculum, this can be anything from the level of degrees offered, financial assistance options, over all cost and any other personal preferences. Most schools have a website that offers quite a bit of information on their philosophy towards education and what types of education they offer. This can be a good place to start comparing one college choice to another. The more information an individual gathers, the easier choosing a college will be.
Internet Gambling27 May 2008 02:51 pm
Testing Your Luck: Some Guidance
The incommodity of calling on a gaming room makes it advisable to let it be altogether. Certainly all that traffic, the incommodity, and list of tasks tied to it are too much struggle for the prospect of laying your bets at gaming room, all the same, if you’re the sort of guy who totally yearns for casinos and gambling then having a try at betting using the internet should be the thing to do. In fact you will not need to go outside for online roulette for you’ll do everything within your domestic surroundings if you possess a laptop or pc plus broadband internet access. All the same, do bear in mind that there’s quite a few rules which you must be made aware of about online roulette, particularly so if you’re a neophyte.
The very first thing which a truly intelligent online gamester definitely should suss out is an online roulette Web page of the kind that is prepared to offer top odds. Make certain the online roulette Web page has partnered with a reputable, secure certified public accountant so as to establish their official games pay-outs in a verifiable manner. You should make sure beyond doubt that the virtual casino fun Web page is actually licensed, for instance by checking the ministerial authorization as disclosed on the casino site pages. If it’s impossible to detect any ministerial authorization on a particular virtual casino fun Web page, don’t even try to take your chances at that place. Win big at all the top casino bonus gratuit resource here!
For some more advice, is to take your chances for beginners in limited amounts instead of exhausting great amounts of money straightaway. Check, first of all, the soundness of this particular virtual casino fun setup before provoking some severe hazard- particularly so in terms of money! The final hint about virtual casino. It can obviously only be this: always to call to mind that online gambling is really only about enjoying it and not so much about big bucks. Betting in an online casino isn’t a profession, instead it’s a hobby which intends to let you feel cheery and living delectable. Then, having complied with the explained recommendations, you can now go and bow to the invitation of virtual casino fun.
Uncategorized25 May 2008 04:12 am
Gaming Establishments Putting Up Card-Playing – in a Nutshell
The incommodity of physically going to a meat space gaming hall gives us plenty of reasons to give it up as a bad job if it can be avoided. On a closer look all those long cross country drives, the incommodity, and chores entailed aren’t worth the struggle solely for the chance to try your hand at meat space gaming hall, though if you happen to be the type of person who is absolutely fanatic about gambling then going online could be what you want to do.
It’s not required to leave your familiar environment to try your hand at online betting for everything can be done from your bedroom assuming you have a working computer and, obviously, access to the internet. On the other hand, I’d recommend you go on reading for there’s many facts which you positively should get acquainted with regarding online betting, the more so if you happen to be a tenderfoot. So, dampen all that testosterone of yours to check the following. Here is my crisp rough that delineates how to single out a bona fide online betting address.
The foremost thing which every smooth virtual punter definitely must chase out is an online betting website of the category that can guarantee top odds. Check out that the online betting website has partnered up with a bona fide bookkeeping firm to size up their referenced games’ payout percentage routinely. This may be beneficial to make sure the chicamin you plan to be spending in the course of your imminent lark will actually justify the exertion.
Always make sure the virtual poker website is actually legal, such as by probing the government permit on site. If it’s impossible to locate any government permit on that particular virtual poker website, don’t ever think of gambling with this establishment.
Going further, another tip is to test the odds first with smallish amounts in place of blowing big dollars on the spot. First thing, check the stability of the virtual poker organization before running any undue menace- the more so in terms of money! Arguably the most eminent pointer regarding online card playing. It can only be to never neglect that gambling in an online casino is about pleasurable entertainment rather than big dollars. Casino wagering is definitely no regular employment, rather, it is a hobby which ought to let you feel delighted and your life fun. You can play with big bonus no deposit casino here.
Cars + Wagons25 May 2008 01:55 am
The Four Generations of the Daihatsu Charade
The Daihatsu Motor Co., Ltd. is an automobile manufacture who has its base and headquarters located in Japan. This Japanese car manufacturer is commonly known as Daihatsu and it is famous for its production of compact cars and small cars that are known in Japan as kei jihosha.
The Daihatsu Charade is actually one of the cars that this automobile manufacturer has produced. And this vehicle is actually a subcompact car, making it fit nicely in the line of vehicles that this company has been producing. The Daihatsu Charade was born in the year 1977. It lived through several decades up until the year 2000 when its production was halted. However, the company thinks that this vehicle is actually a large compact car. This is most likely because the Daihatsu Charade is the largest compact car that the company has produced compared to all the other compact cars in its line up of vehicles.
Last year, 2005, the Charade name was actually brought back in the automobile market in the United Kingdom and in Australia as well. In fact, the vehicle that holds the Charade name is actually a rebadged Daihatsu Mira which is more known as the Daihatsu Cuore in other markets in Europe.
The previous Daihatsu Charade was known in the automobile world to have gone through four specific generations. The first generation was known as G10 and it lived through the years 1977 up until 1983. It was made available as a hatchback that either held three doors or four doors. Its power came from a 993 cc engine with three cylinders and could produce 50 units of horsepower.
The second generation, known as G11, lived from 1983 up until 1987. The body styles offered were still the same. However, as per the power, there were several variations of the engine. There also was a five speed manual transmission made available.
As per the third generation of the Daihatsu Charade which was known as G100, it lived from 1987 up until the year 1994. This time around, the subcompact car had trim levels available for this vehicle. The vehicle also had features like a sunroof, power windows, air conditioning as well as a power steering. In the United States, the Daihatsu Charade was sold with a high price and was not marketed well so much so that it sold poorly in this area.
The last generation of the Daihatsu Charade was known as the G200 and this generation started in 1994 and it ended in 2000, which also was the last year for the Daihatsu Charade. This time, instead of just having a hatchback version, there also was a sedan version made available for the consumers.
Auto Parts Discount, ensures that the quality of Daihatsu parts like those top of the line projector headlights you purchase will complement the excellence of your Daihatsu vehicle.
—-
Joe Thompson is the owner of a successful auto body shop in Ferndale, California. This 38 year old is also a prolific writer, contributing automotive related articles to various publications.
Styling Life24 May 2008 11:33 pm
Texas Hold’em Poker Strategy: Hand Groupings
In online Texas hold’em the hands you can hold will be usually
grouped with the help of two different big categorizations.
There was a need from the beginning of the poker game for some
way to tell exactly which hands are weak and which are strong,
which are weaker when comparing and which hands should be kept
or thrown. This is why, sometime ago, there has been created a
chart that explains and clarifies the hand rankings in hold’em.
Each and every possible hand has been evaluated and included in
this chart, and the odds for each hand, in all types of drawing
situations, have been compared to the odds of similar hand and
then accordingly classified. The hand grouping is made in eight
distinct groups, starting from group 1, the group considered to
have the highest odds and ending with group eight which is with
little exceptions the group of very low hands, with very low
odds, that are usually not to be played.
Also, in each group the hands are placed in order, from the ones
that have been proved to be the strongest to the ones that are
the weakest within that group.
The most known and appreciated chart of hands has been developed
by two poker analysts and writers that have written book and
analysis on poker strategies and theory. Their names are David
Sklansky and Mason Malmuth and their hand grouping has been
first published in the book named “Hold’em Poker for Advanced
Players”. The Sklansky Hold’em Hand Groupings are presented
below:
Group 1: A-A, K-K, Q-Q, J-J, A-Ks Group2: T-T, A-Qs, A-Js, K-Qs,
A-K Group3: 9-9, J-Ts, Q-Js, K-Js, A-Ts, A-Q Group4: T-9s, K-Q,
8-8, Q-Ts, 9-8s, J-9s, A-J, K-Ts Group5: 7-7, 8-7s, Q-9s, T-8s,
K-J, Q-J, J-T, 7-6s, 9-7s, A-xs, 6-5s Group6: 6-6, A-T, 5-5,
8-6s, K-T, Q-T, 5-4s, K-9s, J-8s, 7-5s Group7: 4-4, J-9, 6-4s,
T-9, 5-3s, 3-3, 98-, 4-3s, 2-2, K-xs, T-7s, Q-8s Group8: 8-7,
A-9, Q-9, 7-6, 4-2s, 3-2s, 9-6s, 8-5s, J-8, J-7s, 6-5, 5-4,
7-4s, K-9, T-8, 4-3
After this table has been successfully used by many experts,
someone has researched for a diploma paper in the university’s
senior year a different hand grouping. This is based on the one
above and it demonstrates it, but it also shows that it is not
complete and additional hands have been added and improved. The
Modified Hold’em Hand Grouping is:
Group 1: A-A K-K Q-Q J-J A-Ks Group 2: T-T A-Qs A-Js K-Qs A-K
Group 3: 9-9 K-Ts Q-Js K-Js A-Ts A-Q Group 4: A-8s K-Q 8-8 Q-Ts
A-9s A-T A-J J-Ts Group 5: 7-7 Q-9s K-J Q-J J-T A-7s A-6s A-5s
A-4s A-3s A-2s J-9s T-9s K-9s K-T Q-T Group 6: 6-6 J-8s 9-8s
T-8s 5-5 J-9 4-3s 7-5s T-9 3-3 9-8 6-4s 2-2 K-8s K-7s K-6s K-5s
K-4s K-3s K-2s Q-8s 4-4 8-7s 9-7s Group 7: 8-7 5-3s A-9 Q-9 7-6s
4-2s 3-2s 9-6s 8-5s J-8 J-7s 6-5 5-4 7-4s K-9 T-8 7-6 6-5s 5-4s
8-6s
Animal Supplies24 May 2008 09:53 pm
Feeding Time Should Be Training Time
Feeding Time Should Be Training Time
Using Food Daily to Promote Good Obedience
Can you guess why feeding time is so important? Simply put, feeding time means your dog is HUNGRY and will therefore do almost anything to get fed. Since you, his loving owner, have the power to either feed or starve your pet, your dog looks to you as its only supplier of food. This means you play a vital role in your dog’s life. Now, learn how to use this to your advantage.
Your Advantage
Since you possess this role, it is time to use it to your benefit. No longer look at feeding time without the element of dog training involved. (http://www.dogtwist.com/dog-articles.html) This means that whenever your dog is to be fed, he is also expected to do something for the food. Never feed your dog without some sort of request from him. In this case, we want our dogs to do something pleasant such as not jumping or barking, but rather sitting down patiently and waiting for us. This is especially important when dealing with energetic dog breeds.
TIP: Consistent Feeding
Feeding times should be scheduled at the same time daily for sake of consistency. Nothing is worse than a confused dog wondering when it will get his next meal. Feeding time can be in the morning before work, and in the evening after work. The same person should feed the dog as much as possible to reinforce that person as the Leader — the one your dog obeys and listens to above all others. This is especially important for growing puppies, as they must know who is the leader from an early age.
Feeding Time
When it is time to feed your dog, use a command word like “Food?” each time to remind him what to expect. As you begin to fill the bowl and bring out the food, notice the dog’s behaviour. Is he jumping on you? Barking? Give him a stern NO and wait. If your dog persists, ignore him until he stops. Your dog will quickly realize that barking and jumping only prolong feeding time.
Before you lay his bowl down, tell him to sit. Do not feed him until he is sitting and quiet.
Be Persistent!
Don’t be discouraged if your dog isn’t an angel immediately. As long as you continue to encorce good habits, he will eventually learn. Soon your dog should be waiting patiently every time is it to be fed because he will understand that the quickest way to get fed is to obey!
It Doesn’t Stop At Feeding Time
Use other opportunities other than feeding time to encourage good habits. Before you bring him for a walk (You remembered to give him the keyword “Walk?”, didn’t you?) make sure he is also sitting patiently for you — otherwise don’t leave. Dogs are intelligent pets and they learn from experience. If sitting and waiting patiently mean a bowl of food, then your dog will be more than happy to comply. Just don’t forget to give him praise from time to time to further encourage dog bonding and good behaviour.
About The Author
DogTwist – Where Dog Enthusiasts Go!
DogTwist offers resources from dog articles, dog breed information, dog names, to even a dog store with low prices! Visit http://www.dogtwist.com.
Web Of Technology24 May 2008 02:56 pm
Affinity
AFFINITY:
Attraction between related things, including even the harmonic forces that pre-exist matter. String Theory tells us ‘one-dimensional harmonic forces’ are the basic building blocks of all aspects of the universe whether visible or not. Jean-Paul Sartre used this phrase to describe love which is a vital part of affinity (or vice versa): “Love is absent space.”
There is research going on in the deep mine site formerly used by International Nickel Company (INCO) in Sudbury, Canada where they have separated muons or small cosmic particles. When one is charged by the research team – the other half responds the same way! Such a response must have a vehicle for communication, could it be ESP exists with the most basic of energy and material? Perhaps this is the ‘non-force info packets’ that Tesla proposed to explain much of what has been prejudicially called paranormal. Here is a response of mine to a debate in a quantum physics forum which I belonged to.
Dear Xojo and Twister
First of all, can I post this initial thread elsewhere?
I think the words are part of the problem for some people, but let me try to put into words what I think we are all saying (except Don, who is a nay-sayer that challenged me to explain what the physicists were saying) here.
In the beginning there was energy in dimensions that the astrophysicists tell us had the properties of hot and cold which came into proximity or shared space. There may be other properties in the primordial cosmic soup but they say this conjunction of energy lead to the creation of matter.
They also say that Dark Matter and Dark Energy constitute 95% of the energy in our known universe and that it is returning to a state of Dark Matter gradually over the next trillion or more years, but I think that depends on creative forces which are as yet not even contemplated in their model which may have been existent in the lattices and inter-relationships of that primordial soup which continue to operate according to laws or principles we are on the verge of understanding.
Dr. Don Robins tells us the macrochips of megalithic time on earth actually contain -and presumably their builders understood – much of this lattice attunement knowledge. He is a Doctor of Solid State Physics and has developed and invented workable equipment in the thermoluminescence field which archaeology now uses. He sees this ‘chasm’ across which we must travel to regain this knowledge.
That knowledge is in the Harmonic structures of all energy and it has principles inclusive of the ability to communicate as the two muons separated were demonstrated to show while shielded from all other energy in the deep nickel mines of Sudbury Ontario.
How this communication occurs is something I call affinity which operates on the basic building blocks of all energy and matter that String Theory says is a ‘one dimensional harmonic force’. There is a universal constant of light in harmonic but that word constant is a weasel word. Yes, we can mathematically formulate for observations and predictions through that fine use of pure language called math but there are some elements or variables not yet understood to the full nature of the purposeful design in our reality. Purposeful design – loaded words – YES!
Why not? Think along these lines, if you will let yourself take a trip on the light fantastic as I often did in the 60s and 70s while these things were uppermost in my mind. Dark Matter and Energy had nothing doing for billions or trillions of years but they had the inter-connections of these affinite communications. The interplay of these energies wore out what could be likened to neural paths as there was no real change – this is what happens in our brains when we do not grow too. But across these lines or lanes of energy transference there were attractions and repulsions of the magnetic sort, which of course still occurs.
The design built or grew and the awareness of what was non-affinite grew. The ‘other’ energy reached out or responded (YOUR word ‘response’ is born) and it became a principle of the five motions including mass which is at the dross level of what is seen.
If affinity is just one of the laws of nature in the harmony of the spheres as Shakespeare might have described it, there are many evidences for this Purposeful Design or what is called Intelligent Design. Here is a little part of the synchronicity all around us from the Washington Post and New Scientist.
“A New Science Looks at Things in Sync
By LOUIS JACOBSON
The Washington Post
[...] Synchrony appears throughout the natural world. It is most obvious in schools of fish turning suddenly in unison, or birds wheeling through the sky in formation, or in the perfectly timed chirping of crickets. At Elkmont, for two to three weeks every June, groupings of hundreds of male fireflies flash together four to eight times, with a brief pause between flashes. Then the flashing stops for six to 10 seconds before the cycle begins once again. The display starts at dusk and lasts for hours. [...]
‘It’s a theme you see a lot in biology,’ Strogatz says, and not just in birds and fish and crickets. Heart cells beat in synchrony; women who live or work together may find their menstrual cycles coinciding due to subtle chemical communications, and certain kinds of cicadas emerge in unison every 17 years. Odder still is the synchronous behavior often seen in inanimate systems: lasers, electrical grids, quantum mechanics, flows of automobile traffic. [...]
‘Mindless things can synchronize by the millions,’ Strogatz says. ‘It doesn’t take a mind, or even have to be alive. Simple laws could lead to groups being in sync. It’s counterintuitive, because the usual thinking was that things get more disordered over time.’ [...]” (2)
About the Author
World-Mysteries.com, LULU.com, Spirit Quest, The ES Press, gardinerosborn.com,
Hundreds of sites and Szines all give little pieces of my work which will integrate all history and culture.
Home Improvement Hub24 May 2008 10:21 am
Office Sofas
The picture of an office always produces the image of a stiff place with only straight-backed chairs and tables for office work. Now, however, most offices also have a sofa so that the employer, employee or client can sit comfortably while in the office.
When buying an office sofa, one has to consider a sofa with a good color and style, as it will become the focal point of the room and will project a sophisticated image of the office with its presence. One can choose an office sofa according to the usage and need of the office. If you think that it will be used often, then a better quality sofa that will last some time is indeed better than buying a sofa that costs less and will only become spoiled in a few years’ time. Leather is a good option for long-term usagethough it costs more, it lasts longer, looks luxurious and does not need much maintenance or cleaning. If space is a matter to be taken into consideration when buying an office sofa, it would be better to invest in a sectional sofa that can be cut and designed to fit a corner or the bend of the office. Of course, in such cases, it is better to design and order an office sofa rather than to opt for a ready sofa.
The offices running on a tight budget might consider leasing or renting of the office sofa, along with other office furniture. Rental would be beneficial as with this option, you can keep the cash flow in the pocket while enjoying the benefits of the office. Perhaps you could get a new office sofa at a very low up-front price. However, be wary and make sure that you are really striking up a good deal because there are many dishonest individuals who may make you pay more for the sofa through rental fees than you would to purchase a sofa. So be certain to investigate the rental agreement and to consider the needs and design of the office and your budget.
Sofas provides detailed information on Sofas, Leather Sofas, Office Sofas, Sofa Beds and more. Sofas is affiliated with Futon Slip Covers .
Gardening + More24 May 2008 08:17 am
Tomatoes: Apples Of Love
Native to the Andean region of South American and under cultivation in Peru in the sixteenth century, tomatoes (Lycopersicum esculentum) have been grown for thousands of years. The Spanish introduced them to the European cultures. Europeans were not open to trying tomatoes until the end of the sixteenth century, as tomatoes, being part of the nightshade family, were considered poisonous. Later, the French tried them and began to call them “pommes d’amour”, apples of love. They felt that tomatoes carried aphrodisiac qualities. It wasn’t until the 1900’s when the tomato gained popularity in North America.
Scientific research shows the health benefits from this tasty fruit. In recent years, researchers discovered that tomatoes were natural sources of the element lycopene. This antioxidant has been shown in tests to dramatically reduce the risk of cardiovascular disease and many cancers, including prostate and colon cancers. Tomatoes are an excellent source of phytochemicals, nutrients, fiber, and contain practically no fat or sodium. They are significant sources of vitamins A, B, and C and a source of iron and potassium. In fact, one medium-sized tomato provides 20 percent of the daily-recommended value of vitamin A and 40 percent of the daily-recommended value of vitamin C.
How To Grow
Tomatoes are very easy to grow from seed. In all, there are more than 100 types of tomatoes to choose from. Though most people believe ripe tomatoes are red, they actually come in many colours, including green, yellow, purple — even striped. Unless you grow your own, you will not have the opportunity to experience the many varieties. If you don’t have the time, buy tomato plants from garden centres. Look for different varieties as they are becoming more readily available from growers.
Six to eight weeks before transplanting, start tomato seeds by filling a seedling flat with a good quality seedling mixture. Use an excellent quality potting soil from the garden centre to make sure the soil is sterilized and has a high percentage of sphagnum peat moss and perlite. Don’t use garden soil, as it tends to become hard and inhibits proper rooting of seedlings, and it may contain insects, disease, weed seeds, or chemical residue.
Sow seeds no deeper than the thickness of the seed: sprinkle the seeds onto the soil-filled flat and press them down gently. Cover the seeds with a thin layer of fine, horticultural-grade vermiculite to prevent drying. Water just enough to moisten the soil with a fine mist spray such as the sprayer on the kitchen sink or a mister bottle. Keep the seeds evenly moist to ensure the mixture never dries out as both germinating seeds and seedlings are very intolerant of dry soil and will die if they are dry for even a short time. Cover the flat or pot with plastic wrap or a clear plastic bag. Remove the plastic as soon as seedlings emerge.
Tag each container with the date planted and the tomato variety. To promote rapid germination, place the flat on a heated table, top of the refrigerator, or a heat register. Once they germinate and seedlings begin to appear, move them from the heat source into a location with lots of light. They need very high light levels to grow properly: a south-facing window without blinds or curtains is ideal. Use grow lights to enhance growth. Hang the lights 6 inches (15 cm) from plants and leave lights on for 14 hours a day.
Transplant the seedlings into larger, individual containers once the first ‘true’ leaves appear. After transplanting, fertilise once a week with a plant-starter fertilizer such as 10-52-10 at strength. As an organic gardener, I do not use commercial fertilizer, only fish fertilizer on my transplants. They are strong, healthy plants and are fed weekly until moved outdoors. Harden-off and plant them very deeply where the stems will develop roots helping the plant become established.
Tomatoes are heavy feeders and need ample quantities of compost or decomposed manure. Mulch and water in dry weather to maintain soil moisture and stave off wilt disease and blossom-end rot. Blossom-end rot is caused by water stress or calcium deficiency. Watering regularly and evenly is the key to preventing blossom-end rot. Never water tomatoes from the top. Water tomatoes from below and water deeply.
In the garden, tomatoes are compatible with chives, onion, parsley, marigold, nasturtium, and carrot. Tomatoes and all members of the Brassica family repel each other and should be kept apart. Plant garlic between tomato plants to protect them from red spider mites. Tomatoes will protect roses against black spot. To make a spray for roses, place tomato leaves in your vegetable juicer, add 4 or 5 pints of water and 1 tablespoon of cornstarch. Strain and spray on roses when it is not convenient to plant tomatoes as companions. Label and keep any unused spray in the refrigerator.
In the kitchen, tomatoes can be used for salads, soups, juices, sauces, stews, baked dishes, sandwiches, stuffed, grilled, broiled, pasta dishes, and salsa. They combine well with meat, fish, poultry, pasta, rice, as well as other vegetables. Store tomatoes at room temperature. To ripen green tomatoes, place in a brown paper bag with an apple at room temperature for several days. If fresh tomatoes aren’t available, use canned tomatoes or canned tomato juice, which are fine substitutes.
Gwen Nyhus Stewart, B.S.W., M.G., H.T., is an educator, freelance writer, garden consultant, and author of the book The Healing Garden: A Place Of Peace – Gardening For The Soil, Gardening For The Soul and booklet Non-toxic Alternatives For Everyday Cleaning And Gardening Chores. She owns the website Gwen’s Healing Garden where you will find lots of free information about gardening for the soil and gardening for the soul. To find out more about the book and subscribe to her free Newsletter visit http://www.gwenshealinggarden.ca
Gwen Nyhus Stewart © 2004 – 2006. All rights reserved.
Business Opps24 May 2008 02:32 am
How To Write An Effective Ad
A letter or postcard allows you to “talk” one-on-one to your prospect. That means you should use “I” and “me” and “you” in your sales letter. Don’t use the corporate sounding “we”.
Remember just one person is reading your letter or postcard at once. So don’t write in the plural, even if your mailing is going out to thousands of individuals. Just write the same way you’d talk to a friend explaining the advantages and benefits of the product or service you’re offering.
Your message must get through to your prospects one at a time. The are individuals who read your offer, think about it, and react to it. They react to your message once they connect with you and feel an appropriate emotion based upon the content of your messages. So the real key to your advertising success is connecting with your prospects one-to-one. If you look at your own buying behavior you will realize that you buy from people that you connect with, people you trust. You feel good when you buy product that you could have purchased from hundreds of different individuals from someone you have gotten to know. Most individuals make their buying decisions the same way, except the rare exceptions who just shop for the cheapest price!
Start your killer copy with an emotion-packed opening statement that will get the attention of your prospects.
The Headline
The headline should be a benefit, a powerful promise. You my ask a provocative question. It should also solve a problem.
Start your letter with a compelling, benefit-driven headline. Prospects will decide to continue reading by the headline. If your headline fails to capture their attention and keep them engaged, your letter will quickly end up in the trash like any other they receive everyday.
Remember: The headline is the most important and must communicate a powerful benefit and makes a promise. The promise should be unique to what you are selling, and preferably should offer something that your competitors do not. Use “power words” in the headline.
Power Words
Absolutely.. Achieve.. Acquire.. Advice.. Amazing.. Announcing.. Appreciate.. Approved.. Aspire.. Astonishing.. Attain.. Attractive.. Authentic.. Bargain.. Beautiful.. Better.. Big.. Breakthrough.. Cheap.. Certain.. Colorful.. Colossal.. Complete.. Confidential.. Crammed.. Definite.. Delivered.. Direct.. Discount.. Discover.. Easily.. Effective.. Emerging.. Endorsed.. Enjoy.. Enormous.. Excellent.. Exciting.. Exclusive.. Expert.. Exploit.. Extensive.. Famous.. Fantastic.. Fascinating.. Fast.. Focus.. Fortune.. Free.. Full.. Fundamental.. Genuine.. Gift.. Gigantic.. Greatest.. Guaranteed.. Helpful.. Highest.. How to.. Huge.. Imagine.. Immediately.. Improved.. Informative.. Instructive.. Integrity.. Interesting.. Irresistible.. Just Arrived.. Largest.. Lasting.. Latest.. Lavishly.. Learn.. Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Magnificent.. Mammoth.. Miracle.. Money.. Must.. Noted.. Notable.. Now.. Odd.. Outstanding.. Personalized.. Popular.. Powerful.. Practical.. Prestige.. Professional.. Profitable.. Profusely.. Prominent.. Promising.. Proven.. Quality.. Quickly.. Rare.. Recommended.. Reduced.. Refundable.. Remarkable.. Reliable.. Reputable.. Revealing.. Revolutionary.. Reward.. Satisfactory.. Scarce.. Secrets.. Security.. Selected.. Sensational.. Simple.. Simplified.. Sizable.. Special.. Stability.. Startling.. Strange.. Strong.. Sturdy.. Successful.. Sure.. Super.. Superior.. Surprise.. Technology.. Terrific.. Tested.. Tremendous.. Terrific.. Truth.. Unbelievable.. Unconditional.. Unique.. Unlimited.. Unparalleled.. Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird.. Wonderful. You. Introducing, and so forth.
If your headline is designed to arouse curiosity or grab attention then be sure to make nature of your proposition immediately clear in a subhead or within the first sentence. Otherwise you will lose the interest of the reader.
The Body
Here, using the same tone and stay with the spirit of the headline, and give details of your unique selling proposition. Address that reader as if it was personal and an offer just for him/her. You continue talking about the powerful benefits and offer proof of the claim you made on the headline. In the body of your ad copy you share the details of the benefits, and promise you made. Here you prove your case. Remember, by the end of the ad body, the goal is to create an emotional response that will cause the reader to do what you want him/her to do.
In the body of the sales letter you will begin to offer proof. There are many possibilities for opening your sales letter, that could persuade the reader to buy.
*Tell a story that the reader can identify with
*Make an announcement of a new product or service, a one of a kind event, or important news
*Address the reader as your equal
*You could go with something provocative, perhaps a quote
*Address an obvious problem, one that your product/service will solve
*Ask a question, may be a provocative question
*Let the reader in on some secret or little known information
Another effective technique is to let the reader know you are offering something free (“Special Free Offer – Free Booklet – Fee Sample – Coupon Below”).
Use plenty of short sentences, colors and graphic. White space makes the ad copy look shorter and more appealing. Even if your copy is long, it will look much more inviting to read than a solid block of long sentences. The reader will feel like they are flowing through your ad copy, compelling them to reader further.
Involve your audience! Use words such as: You, I, Me, We, Us. Your copy will seem more personal and more likely to appeal to your readers. Remember! Involve your audience! Tell them what’s in it for them! keep the vocabulary of your ad copy simple and keep the sentences short. It makes it Fun! More Energetic! People don’t like to be bored while reading, and especially while they are reading advertisements. Nowadays people are very busy and do not have time to go through all those ads. They are constantly bombarded with ads and offers for your competition. If your ad copy is too long they won’t bother reading it . So do your audience a favor, make it interesting and appealing! If possible use humor.
Use power words all along your copy! Nothing catches more attention than the word FREE! NO CHARGE! Give away some sort of freebie in your ad copy, whether it’s a free gift, advice, seminar, consultation, sample, information kit, coupon, or even a booklet.
Call To Action
VERY IMPORTANT. Call your audience to action! Ask them to do something. Tell them to JOIN NOW! or CLICK HERE! or ACT NOW! or BUY TODAY! or CALL TOLL-FREE XXX-XXX-XXXX! or OFFER EXPIRES .. You must state a deadline for your offer so that they act today if not they will procrastinate. That’s human nature. Your audience is much more likely to do something if you tell them to do it. So start using those action words! People want things made easy; they want you to make up their minds for them. Tell them what to do.
Killer ad always asks the readers for action in the most powerful way possible. If you ask the reader to order, or to contact you for the specified reason you must make it easy for him/her to reply. You may support your postcard or letter with a postcard reply or prepaid envelope, and an order form. Supply a toll free number, or website URL.
Always close with a thank you and use a signature at the end of the sales letter/postcard. Save one of the best points for last: Always use a P.S. For example, “If you order before September 1rst, we will include the following bonus . . .” Or “30-Day Money back guaranteed ” Or “Discount is good until September 1rst”
Conclusion:
The best type of offer is something that is non threatening and irresistible. If you can offer something for free this works perfectly. Offer them a free report, booklet, brochure, seminar, consultation, service, sample product etc. Try to come up with such an irresistible offer that anyone would be foolish not to take advantage of it.
Andre Plessis
Author & Marketing Expert
http://savings4merchants.com
Big Marketing Ideas Without The Big Spending!
Copyright 2004©
Next Page »